Creative & thought process
Veyra: See the World and Beyond
A commercial for a fictional eyewear brand, imagined as a way to see the extraordinary world around us and beyond it.
- Project
- Veyra · fictional brand concept
- Role
- Concept, character and eyewear development, commercial direction
- Made with
- Midjourney, Nano Banana
The idea
We have barely seen everything that exists in our physical world, let alone what might lie beyond it. I wanted the commercial to reach that feeling of wonder rather than just describe a pair of glasses. Veyra is an imagined invitation to notice what the naked eye misses.
From here to beyond
The film travels through places and sights that feel both familiar and impossible, from hidden corners of the natural world to distant worlds. The eyewear brings that journey back to a person, turning an abstract sense of discovery into something you can imagine putting on.
Building the look
I generated the main character and developed the eyewear concept in Midjourney, then generated the character sheet in Nano Banana. Those references gave the person and the product a consistent form across the visual development.
Creative references
New work